{"cmd_id":-100,"status":200,"code":0,"msg":"success","data":{"category_row":[{"category_id":-1,"category_name":"站点帮助1","category_parent_id":0,"category_image_url":"","category_keywords":123123,"category_desc":21321,"category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":-1,"parent_id":0,"name":"站点帮助1","category_cat_level":1,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":false},{"category_id":1001,"category_name":"帮助中心","category_parent_id":-1,"category_image_url":"","category_keywords":"帮助中心","category_desc":"","category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1001,"parent_id":-1,"name":"帮助中心","category_cat_level":2,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":true},{"category_id":1002,"category_name":"店主之家","category_parent_id":-1,"category_image_url":"","category_keywords":"店主之家","category_desc":"","category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1002,"parent_id":-1,"name":"店主之家","category_cat_level":2,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":true},{"category_id":1003,"category_name":"支付方式","category_parent_id":-1,"category_image_url":"","category_keywords":"支付方式","category_desc":11,"category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1003,"parent_id":-1,"name":"支付方式","category_cat_level":2,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":true},{"category_id":1004,"category_name":"售后服务","category_parent_id":-1,"category_image_url":"","category_keywords":"售后服务","category_desc":"","category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1004,"parent_id":-1,"name":"售后服务","category_cat_level":2,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":true},{"category_id":1005,"category_name":"客服中心","category_parent_id":-1,"category_image_url":"","category_keywords":"客服中心","category_desc":"","category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1005,"parent_id":-1,"name":"客服中心","category_cat_level":2,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":true},{"category_id":1006,"category_name":"关于我们","category_parent_id":-1,"category_image_url":"","category_keywords":213,"category_desc":"","category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1006,"parent_id":-1,"name":"关于我们","category_cat_level":2,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":true},{"category_id":1007,"category_name":"商家入驻","category_parent_id":-1,"category_image_url":"","category_keywords":"商家入驻","category_desc":"商家入驻指南","category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1007,"parent_id":-1,"name":"商家入驻","category_cat_level":2,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":false},{"category_id":1008,"category_name":"入驻流程","category_parent_id":1007,"category_image_url":"","category_keywords":"入驻流程","category_desc":"","category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1008,"parent_id":1007,"name":"入驻流程","category_cat_level":3,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":true},{"category_id":1051,"category_name":65,"category_parent_id":-1,"category_image_url":"","category_keywords":"额","category_desc":21,"category_count":0,"category_template":"","category_alias":"","category_order":50,"category_buildin":0,"id":1051,"parent_id":-1,"name":65,"category_cat_level":2,"category_icon":"ui-icon-star","category_expanded":true,"category_loaded":true,"category_cat_is_leaf":true},{"category_id":1052,"category_name":"帮助1 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积分兑换说明","article_name":"","article_excerpt":"","article_content":"

1.登陆小米网之后，在商品分类中选择您所喜爱的产品，点击进入；

\"cms_14670177608931_KwOsz.jpg\"
\n 
\n2.点击产品详情页面右上方的“参数”按钮，进入参数介绍页面；
\n 
\"\"

\n3.近距离对话，由此开始。

\"cms_14670178378252_LxAOC.jpg\"
\n <\/p>\n","article_url":"","category_id":1001,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":3,"article_status":1,"article_add_time":"2017-10-11 12:15:45","article_image":"https:\/\/www.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190221\/1550742001877549.png","user_id":10001,"article_tags":"","article_is_popular":1,"id":1003,"article_clicked":0,"article_praise":0,"article_comment_count":17},"1004":{"article_id":1004,"article_title":" 如何搜索","article_name":"","article_excerpt":"","article_content":"

最近，知情人士指出，京东将重点放在与汽车后市场厂商品牌进行B2B合作项目的基础上，大力推进轮胎、机油、汽车零配件等类目的批发业务。另有知情人士透露，京东近期“不惜一切代价”在各个汽车零配件领域招聘B2B人才，其需求量之大，甚至动用了销售、产品部门以及一些后市场媒体的人脉关系来寻人。<\/p>\n\n

京东官网产品价低于线下批发商<\/strong><\/p>\n\n

业内人士指出，京东进军B2B批发的决心不可不谓坚决。举例来说，规格为205\/55R16、市面售价在500-600元上下的马牌最新轮胎产品CC6花纹,，在3月23日的京东官网上，领券促销后的最低售价甚至可达到459元一条（499元购买5条，满2399元减200元后计算每条均价得知），远低于市面售价标准，甚至低于批发价——据轮胎行业业内人士透露，，马牌CC6代理商给到门店的批发价在460左右。<\/p>\n\n

这一现象也适用于其他轮胎品牌，我们看到，规格为205\/55R16的米其林XM2花纹，领券促销后的最低售价为469元一条（509元购买5条，满2399元减200元后计算每条均价得知），而普通轮胎门店拿到同规格的米其林XM2的批发价则为490元左右。<\/p>\n\n

业界分析，一方面京东很可能想通过价格优势进一步挤压线下批发商空间，将流量转化到线上；另一方面，京东计划和后市场品牌进行一轮合作，重点很可能在于京东号称的“火车头一号”B2B项目——新通路事业部。可以说，这是后市场主流品牌对B2B渠道的一次试水。<\/p>\n\n

随着汽车保有量的快速增长，中国替换胎市场爆发出巨大的潜力。与此同时，近年来中国消费者的消费习惯向互联网迁移已经成为趋势，传统渠道的市场份额不可避免的受到挤压，汽车后市场领域或将踏上3C产品10年前的发展路径，酝酿出一场变革。<\/p>\n\n

而目前在汽车后市场供应链领域，基本上一半由主机厂与4S店控制，另一半由散落在各个城市的汽配城供给，造就了汽车后市场两大痛点，“垄断暴利”与“假冒伪劣”，两大势力在饱受诟病中居然共生共荣了20多年，如今到了该变革的时候了。<\/p>\n\n

因此京东能否率先通过互联网以及一众品牌，做成做大B2B批发业务，就成了其布局供应链的一步重要举措<\/p>\n\n

“求贤若渴”背后 京东决心补拓后市场B2B短板<\/strong><\/p>\n\n

除了大量压价之外，京东近期还在大量招聘B2B供应批发人才，职位包括渠道批发经理、采购经理、B2B销售等。由于需求量甚大，一时间京东不惜动员其员工推荐以往同事，甚至动用了一些后市场媒体帮助其寻人。<\/p>\n\n

那么，一贯以B2C业务著称的京东，为何会突然大量搞汽配B2B批发呢？<\/p>\n\n

一方面，想必与京东在汽车后市场B2C领域被一些品牌围追堵截有关。<\/p>\n\n

举例来说，早在2015年6月，一名消费者（汽修厂老板）通过京东自营“全球购”买了99桶\"马来西亚\"版的壳牌润滑油，收货后发现：产地为香港，并非马来西亚；部分机油产品没有验证码，顿时起了疑心。<\/p>\n\n

随后消费者致电壳牌中国进行投诉，随后收到了壳牌中国的官方声明，声明称该消费者购买的壳牌机油并非壳牌生产，并且京东同意停止销售该机油，同事呼吁广大消费者到壳牌授权的官方渠道购买。<\/p>\n\n

一时间便发酵成了几乎引起全行业关注的“京东假机油”事件。尽管行业内对此并非莫衷一是，认为京东销售假机油，也有声音为京东鸣不平，但是毕竟京东没有获得壳牌机油的授权是事实，而且最终也无法拿出更有利、直接的证据为自己正名。<\/p>\n\n

京东大量招聘进军汽配B2B着力推进轮胎机油零配件批发业务<\/p>\n\n

另一方面，B2B是一片蓝海，利润增长空间巨大。<\/p>\n\n

以轮胎为例，长久以来，轮胎供应链采用多层分级代理模式，产品出厂之后先到一级（省级）经销商手中，之后是市级、区级、县级……不同的品牌代理商渠道体系不同，但毫无疑问的是，最后传递到用户手中已经经过了层层周转和层层加价，时效性和价格上都显得不具有亲和力。<\/p>\n\n

据凯度零售咨询统计数据显示，有近55%的品牌商使用了至少200个经销商经营传统通路。由于渠道的垄断和层级臃肿造成的汽车维修保养价格高昂、效率低下、标准不透明等无不损害汽车后市场用户的利益，用户虽对此有微词，但是分级代理结构一直以来都显得牢不可破，加之品牌商有意保护，也只好为此买单。<\/p>\n\n

在2016年京东年会上，刘强东高调提出成立“京东新通路”事业部，为京东年度大型创新“火车头一号”项目。从名字便可感受到新通路的使命，打造B2B领域新渠道。发展一年多来，京东新通路先后与可口可乐、中粮、亿滋、雀巢、玛氏、统一、王老吉、脉动、恒天然、惠氏、宝洁、联合利华、立白等众多品牌达成合作，但是后市场领域品牌却一直缺席。<\/p>\n\n

缺少品牌的背书，便使得平台产品处于尴尬的境地，而京东对此，体会只深不浅。在这样的背景下，汽配B2B则是京东重要的突围之路。<\/p>\n","article_url":"","category_id":1001,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":4,"article_status":1,"article_add_time":"2017-10-11 12:15:45","article_image":"https:\/\/www.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190221\/1550742012512108.jpg","user_id":10001,"article_tags":"","article_is_popular":1,"id":1004,"article_clicked":0,"article_praise":0,"article_comment_count":2},"1005":{"article_id":1005,"article_title":" 忘记密码","article_name":"","article_excerpt":"","article_content":"

 <\/p>\n","article_url":"","category_id":1001,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":5,"article_status":1,"article_add_time":"2017-10-11 12:15:45","article_image":"https:\/\/www.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190221\/1550742027785442.jpg","user_id":10001,"article_tags":"","article_is_popular":1,"id":1005},"1006":{"article_id":1006,"article_title":"如何管理店铺","article_name":"","article_excerpt":"","article_content":"

如何管理店铺<\/p>\n","article_url":"","category_id":1002,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":6,"article_status":1,"article_add_time":"2017-10-11 14:09:58","article_image":"https:\/\/www.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190221\/1550741727165511.png","user_id":10001,"article_tags":"","article_is_popular":1,"id":1006},"1007":{"article_id":1007,"article_title":" 查看售出商品","article_name":"","article_excerpt":"","article_content":"

查看售出商品<\/p>\n","article_url":"","category_id":1002,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":7,"article_status":1,"article_add_time":"2017-10-11 14:10:17","article_image":"https:\/\/www.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190221\/1550742036366087.jpg","user_id":10001,"article_tags":"","article_is_popular":1,"id":1007},"1009":{"article_id":1009,"article_title":" 商城商品推荐","article_name":"","article_excerpt":"","article_content":"

商城商品推荐<\/p>\n","article_url":"","category_id":1002,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":2,"article_sort":9,"article_status":1,"article_add_time":"2017-10-11 14:10:17","article_image":"https:\/\/www.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190221\/1550742056318874.jpg","user_id":10001,"article_tags":"","article_is_popular":1,"id":1009},"1017":{"article_id":1017,"article_title":" 退换货政策","article_name":"","article_excerpt":"","article_content":"","article_url":"","category_id":1004,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":17,"article_status":1,"article_add_time":"2017-10-11 14:11:10","article_image":"https:\/\/www.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190221\/1550742255515687.png","user_id":10001,"article_tags":"","article_is_popular":1,"id":1017,"article_clicked":0,"article_praise":0,"article_comment_count":1},"1045":{"article_id":1045,"article_title":"出现异常问题","article_name":"","article_excerpt":"","article_content":"","article_url":"","category_id":1001,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":1,"article_status":1,"article_add_time":"2019-09-04 17:04:08","article_image":"https:\/\/shop.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190904\/1567587845191950.jpg","user_id":10001,"article_tags":"","article_is_popular":1,"id":1045},"1046":{"article_id":1046,"article_title":"注册异常情况","article_name":"","article_excerpt":"","article_content":"","article_url":"","category_id":1002,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":1,"article_status":1,"article_add_time":"2019-09-04 17:05:06","article_image":"https:\/\/shop.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190904\/1567587904179340.jpg","user_id":10001,"article_tags":"","article_is_popular":1,"id":1046}},"related_articles":[],"recent_articles":{"1050":{"article_id":1050,"article_title":"测试文章","article_name":"","article_excerpt":"","article_content":"

898585\"\"<\/p>\n","article_url":"","category_id":1004,"article_template":"","article_seo_title":"测试文章","article_seo_keywords":"测试文章","article_seo_description":"测试文章","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":0,"article_status":1,"article_add_time":"2019-10-22 11:30:32","article_image":"https:\/\/shop.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20191022\/1571714961767905.png","user_id":10001,"article_tags":"","article_is_popular":0,"id":1050},"1046":{"article_id":1046,"article_title":"注册异常情况","article_name":"","article_excerpt":"","article_content":"","article_url":"","category_id":1002,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":1,"article_status":1,"article_add_time":"2019-09-04 17:05:06","article_image":"https:\/\/shop.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190904\/1567587904179340.jpg","user_id":10001,"article_tags":"","article_is_popular":1,"id":1046},"1045":{"article_id":1045,"article_title":"出现异常问题","article_name":"","article_excerpt":"","article_content":"","article_url":"","category_id":1001,"article_template":"","article_seo_title":"","article_seo_keywords":"","article_seo_description":"","article_reply_flag":1,"article_lang":"","article_type":1,"article_sort":1,"article_status":1,"article_add_time":"2019-09-04 17:04:08","article_image":"https:\/\/shop.xunyoutest.com\/image.php\/shop\/data\/upload\/media\/plantform\/image\/20190904\/1567587845191950.jpg","user_id":10001,"article_tags":"","article_is_popular":1,"id":1045},"1034":{"article_id":1034,"article_title":"商家缴纳费用","article_name":"","article_excerpt":"","article_content":"

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